SPI, as part of the South-East Asia Intellectual Property (SEA IP) SME Helpdesk, participated in Food Expo Greece 2025, held at Metropolitan Expo in Athens. Recognised as the leading food and beverage trade show in Southeast Europe, the expo attracts thousands of exhibitors and visitors from around the world, providing an ideal platform for networking, business development, and knowledge exchange.
During the event, SPI, represented by Brimoresa Dhoro, actively engaged with businesses and introduced the SEA IP SME Helpdesk’s free support and resources for European SMEs looking to expand into South-East Asia. Many exhibitors and visitors showed interest in learning how to safeguard their intellectual property (IP) when entering new markets.
The SEA IP SME Helpdesk remains dedicated to assisting European SMEs with tailored advice, training sessions, and essential resources to navigate the complexities of IP protection in South-East Asia. Through its participation in Food Expo Greece, SPI continues its commitment to empowering businesses, ensuring they can expand confidently while protecting their innovations.
For more information about the SEA IP SME Helpdesk and its services, visit https://intellectual-property-helpdesk.ec.europa.eu/regional-helpdesks/south-east-asia-ip-sme-helpdesk_en
