As part of the ongoing communication efforts within the GeneBEcon project, SPI carried out a three-day outreach and video production mission across Sweden and Denmark from 15 to 17 July 2025. The goal of this activity was to document and promote the innovative work being done by project partners on New Genomic Techniques (NGTs) applied to sustainable agriculture.
Day 1 – Potato Field, Kristianstad, Sweden
SPI visited GeneBEcon partners Soledits and Inov3PT to capture field footage and collect information on their potato plantations using NGTs. The team filmed key scenes of the cultivation process and conducted interviews to better understand the techniques and innovations being applied. The visit offered insights into how NGTs are enhancing crop productivity and sustainability in real-world conditions.
Day 2 – Swedish University of Agricultural Sciences (SLU), Sweden
On the second day, SPI collaborated with researchers at SLU to film both laboratory activities and in-house potato cultivation and harvesting. The footage showcases the analytical work behind the scenes, from lab tests to plant handling. In-depth interviews with SLU researchers provided a deeper look at how NGTs are applied in research and their role in the future of sustainable crop development.
Day 3 – Danish Technological Institute (DTI), Denmark
The final day took the team to the Danish Technological Institute, where they filmed lab work focusing on microalgae research. This segment highlighted the role of NGTs in developing alternative bio-based solutions. SPI also conducted interviews to explore the potential of microalgae in the bioeconomy and sustainable innovation.
This field mission forms part of GeneBEcon’s broader communication strategy, aimed at increasing awareness and understanding of NGTs and their applications in agriculture and biotechnology. The visual content collected will support future outreach activities and help bring the science behind GeneBEcon to a wider audience.
